THE ABSTRACTS

THE PROBLEMATICS OF CONTENT AND APPROACH IN THE STUDYOF POLITICAL COMMUNICATION
Necdet EKİNCİ
Political communication, which recently became comprehensible, is one of the
important fields of communication. While political communication was previously
recognized as political expression and propaganda, later on it started to be
recognized as elections, election campaigns and propagandas, po litical approach
and behaviors, and to vote. Therefore, any work that is effectiv e in this field has
got the potential to focus on this way of understanding. As a result of this type
of understanding, political communication could not have been released from
the vision of a discipline within the orbit of a field that is a lways related to election
phase. Accordingly, political communication works still have “scope” and
“approach” problems.
However, political communication is not limited to election phase of communication.
On the contrary, it covers every moment of social life in the direction of
power axis; activities related to ideological structuring of the government such
as in country political system and communication methods formed by the interest
groups existing within this system; supporting economic infrastructure; communication
methods observed at the superstructure; integration of infrastructure
and superstructure; mass media and education, are all included in the scope and
approach of the work field of political communication.
Recently, it can be stated that, even though not adequate, there is a visible increase
in the political communication related works. However, it is not possible
to say that there are no “scope” and “approach” issues within political communication
works. In other words, purpose of this work is to pull the attention of all
political communication related persons to this issue and to start a discussion at
this point.
Keywords: Political Communication, Rhetoric, Propaganda, Political Behavior,
Approach Issue.

THE INFLUENCE OF SOCIAL MEDIA IN DETERMINING NEW AREAS OF FREEDOM IN TURKEY AND ITS ROLE IN THE FORMATION OF POLITICAL COMMUNICATION AND COLLECTIVE IDENTITY 0DURING MUNICIPAL ELECTIONS
Soyalp TAMÇELİK
The subject of this research is the role of the social media in the political communication
and its effects on the formation of the collective identity and the main
purpose is to determine the social media’s effect as a place of building a collective
identity, political rituals and identification on Turkish people.
This study is based on the theoretical frame related to Marshall McLuhan’s the
global village concept. The coverage of the study is limited to the dates between
17th of December 2013 and 30th of March 2014.
While searching for an answer to the question about what kind of effects could
the social media have on a political area that is dynamic, fast-moving, unstable,
unregulated and constantly updated; the main hypothesis of the research is that
Turkish politics and cultural identity have important roles in the process of rebuilding.
It is indicated that the broadness of the social media’s borders contributes to
the evolvement of the political and cultural freedoms however it is also indicated
that its perception as a threat is evenly evolved. As a result Turkey as a government
and Turkish people as individuals have started to evolve rapidly with social
media and they are surrounded by a new information system witho ut privacy.
The research has shown that AK Party’s perception and its reaction to the social
media based crisis indicates that it is not ready to cope with this kind of crises.
AK Party is ignoring social media’s new relationship with politics, restricting
this relationship to only introducing the party’s activities and running its defence
mechanism. What the Party can do about this situation is to re-plan a powerful
media strategy.
Keywords: Turkey, Social Media, AK Party, Political Ritual, Identity, Twitter Diplomacy.

THE ELECTION CAMPAIGNS CONDUCTED BY POLITICAL PARTIES
PARTICIPATED IN 2013 TRNC EARLY ELECTIONS FROM THE
PERSPECTIVE OF POLITICAL COMMUNICATION AND
POLITICAL MARKETING
Elif Asude TUNCA – Nurten AVTÜRK KOLDAŞ
In this study, within the frame of political communication and political marketing,
the political communication campaigns of UBP (National Unity Party), CTPBG
(Republican Turkish Party-United Forces), DP-UG (Democratic Party – National
Forces), TDP (Commonal Democracy Party) and BKP-TVG (United Cyprus
Party – Communal Existance Forces) which were carried out on 28th July, 2013
Early Elections in TRNC will be compared.
Within this context the impacts of the communication campaigns of the political
parties on the voters will be evaluated quantitatively.
Keywords: Political Communication, Political Marketing, July 2013 TRNC Early
Elections, 2009 TRNC Elections, UBP, CTP-BG, DP-UG, TDP, BKP-TV G.

ANALYSIS OF NEWS ABOUT THE SOLUTION PROCESS IN THE
CONTEXT OF POLITICAL COMMUNICATION
Ali KORKMAZ
Press institutions not only produce and disseminate news in the social arena but
also help advance of various ideas and ideologies. Because of that various press
institutions handle the same events through different means and point of views or
they reflect their ideology to their target mass by means of agenda inputs. Press
institutions only transfer their own views and ideologies, press institutions haven’t
been observed to prepare an objective news item and to transfer the news impartially,
because of that the news don’t reflect the reality. By inoculating ideology, press
intitutions are holding a side at the written mass media. At this topic “Terrors Problem“,
which has been one of the biggest matters fort he last 30 years in Turkey and
which has been on the agenda of common press for the first six months of 2013. Solution
process and relevant developments has been analyzed through content analysis
method to provide information on how the press reports distort reality.
In this study, it has been found out that the process is supported mostly by
Star newspaper. It has been seen that in this newspaper there are not any negative
article about the process. Zaman newspaper is the second one which also
supports the process and Hürrüyet newspaper is the third one. Nevertheless,
Cumhuriyet newspaper is the last and least one which supports the proce ss.
Keywords: Solution Process, Peace, Common Press, Content Analysis.

THE ROLE OF ANADOLU AGENCY IN THE
POLITICAL COMMUNICATION
Muzaffer ŞAHİN
Mass media is an essential factor in political communication. Facilitating the relationship
between the governing bodies and the public as well as covering the
works in election period, political communications are carried out through various
media channels. Newspapers, magazines, radio, television, internet, the new
social media and mobile media are some of the broadcasting channels through
which political communication is conveyed. One of the debates today is on which
particular media channel is the most successful in conveying political communication
by its technique; is it the television, the newspaper, or the social media? It
should be noted that aside from all above media channels, news agencies are critical
to the supply chain of news media for both domestic and international news
distribution. As major suppliers of the domestic and international news broadcasting,
news agencies are fundamental to the political communication. Considered
as major suppliers of the media news, news agencies are also described as
‘global news wholesalers’ and are generally known by their short names or logos.
In Turkey, one of the most effective political communication channels is the
Anadolu Agency (AA). The fact that AA has served as a public agency for almost
a century now is a fundamental characteristic that distinguishes AA from the
private news agencies that are active domestically. Thus, since its establishment
AA has been granted institutional privileges and protected by the government.
In 1925, its founder Mustafa Kemal Atatürk transformed AA’s official status into
a joint-stock company, which has contributed to the Agency’s strength on political
communication. With the new legislation no.6518 brought in 2014, the state’s
control over the work of Anadolu Agency has been largely relinquished to further
AA’s existing constitutional status of ‘autonomy and impartiality’ all of which
have created its freedom supported by substantial legal framework. With the constitutional
support, AA has been central to the political communication of the
Turkish government, the parliament, state and political parties but yet endorsed
to stand against bureaucracies and the governmental influence.
This study is based upon defining the role and presence of Anadolu Agency
in the political communication. Rather than focusing on the term political communication
itself, this article emphasizes the function of news agencies in political
communication, particularly the AA and its contributions to the political
dialogues.
Keywords: Political Communication, Media, News Agencies, Anadolu Agency, AA.

THE PERCEPTION OF POLITICAL REPRESENTATION IN VAN IN
TERMS OF SOCIO-POLITICAL PAREMETERS: A STUDY ON VAN CITY
CENTER
Hüseyin BAL – Selahaddin BAKAN – Yunus KOÇ
Political representation concept which can be defined as deciding for one or more
individual has more than one meaning. The most important reasons for this
meaning chaos is the fact that the political representation has experienced different
stages throughout history.
Indeed the absolute truth was religion before the enlightenment period. Thus
the political representation has encountered as a religion-based concept. During
the enlightenment period “universal reason” replaced the “religion” as the determiner
of absolute truth. In the post enlightenment period the idea that there
is no absolute truth and that everything is relative, became dominant. Now, the
universal reason does not show the representation concept to the individual, and
the person himself was beginning to shape this term in his mind by questioning it.
The change for perception of representation has begun in Turkey with the
foundation of the Republic. This republic focused on basic western modernization
parameters. The universal reason (central sense) was claiming that it has the
authority to determine what and how an individual must speak, dress, believe,
write, live and think. We witness that this argument was cracked by Özal period
and broken by AKP movement by a process in which the sacred and the inviolable
began to be questioned. The universal reason which was determining what
and how the political representation was, disappeared and the political representation
began to be shaped by individuals’ comment.
In this work, the topics such as what the political representation means for Van
people, how should it be, and to whom and what the representatives are responsible
were analyzed in a period that the individual shapes, defines and directs the
center by this definition.
Keywords: Representation, Political Representation, Democracy, Sovereignty,
Potency, Social Contract, Van.
MULTI-PARTY POLITICAL LIFE, POLITICAL PARTIES’ ELECTION
DECLARATIONS AND PROPAGANDA POSTERS (1950-2011)
İsmail KÖSE
In Turkish political system elections had a long but unsuccessful p ast. To have
multiparty democratic elections at least two political parties must be represent224
İletişim ve Diplomasi / Siyasal İletişim
ed in the parliament and also the democratic culture must be ma tured in this
level. There were some attempts to transform Turkish Parliament into a multiparty
system during last decades of Ottomans but none of those h ad any success.
Moreover, two attempts after the foundation of Turkish Republic also could
not result in the expected success.
After the end of WWII in Turkish Political system the third attempt for a mul –
tiparty system was put in force but People’s Republican Party (CHP), using all
state means, achieved a great success and this was in fact the last big success of
CHP in the multiparty political life. Because CHP had used stat e means and DP
was a new party there was no need for a comprehensive election campaign. After
the elections of 1950 to the year of 2011, during the 65 years multiparty political
life to receive voters’ vote political parties day by day paid more and more
attention to propaganda affairs.
Keywords: Multi Party Political Life, RPP, DP, Political Parties, Ballot, Voters.
POLITICAL PERSUASION AND CAMPAIGN MUSIC: A REVIEW ON TURKEY
Selim ÖZTÜRK
This study focused on music and songs used in political campaigns which made
the most permanent effect in the minds of societies. Firstly, political communication,
persuasion theories and communication models were explained. The types
of strategies of persuasion pursued among these theories and models by the
parties that greatly influenced Turkish political history through music and campaigns
were analyzed within the article. The article briefly overviewed propaganda
concept and propaganda music used during the Cold War. Then, political
campaign music used are evaluated in terms of the masses the parties address to
and socio-economic developments influencing the voting. The effect of popular
culture on elections strategies are elaborated while reviewing the era of 1980-
2000. While reviewing the era of post-2000, political communication strategies,
implemented by AK Party and CHP, are analyzed comparatively by taking the
periodical conditions into consideration.
Keywords: Political Communication, Persuasion Theories, Communication Models,
Turkish Political History, Propaganda, Popular Culture, Campaign Music,
Campaign Strategies.